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12 SMS And Text Message Marketing Statistics That Will Surprise You

Do you measure its performance? Premiere Pro CC Update 9. Drumroll please … I give you the lowly text message, also known as SMS! Globally, 33 percent more people have access to mobile phones than to toilets!

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In that was 6 billion with access to mobile phones and thus to SMS. While the dramatic rise of new communication apps has overtaken SMS, an average of 20 billion text messages are being sent daily this year , translating to 7. Email open rates are great at percent.

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But according to a Dynmark report, SMS blows that away at 98 percent open rate! In fact, 90 percent are read within 3 seconds. Just think how long it takes between your phone chiming for an incoming text and your hand moving to it. Allowing customers to contact customer support via text cuts down on annoying wait times and will enable you to automate answers to common questions, allowing live-chat customer service calls to center around providing more in-depth assistance.

Additionally, proactively initiating conversations via SMS will reduce inbound calls to the customer support team. Your customers are accustomed to using text messages for all kinds of purposes, from appointment reminders to communicating with family to leads on their next purchase. Take advantage of this open-minded approach to the use of mobile phones by finding new, innovative ways to incorporate SMS into your marketing and outreach strategies.

While not all your competitors are on board with text message marketing strategies, many are finding that SMS marketing statistics validate a change in approach to reach key customers. As more and more studies show the success of SMS marketing strategies, focus in this area has picked up steam among brands, with one in five marketing leaders planning to use SMS in the next year, compared to just fourteen percent positioned to start using email campaigns in the same time period.

In conclusion, text messaging is a clear easy win for marketers to complement existing marketing strategies and engage their customers in an empathetic way. And with the development of RCS, Rich Media and iMessage, you can increasingly provide the functionality and interactivity of an app or email via the tried-and-trusted format of a text.

Skip to content Linkedin. Why are so many businesses using SMS these days?

The answer is simple. Businesses need a reliable, universal way of communicating with their customers around the globe, and SMS fits that bill. Add to that, most people carry their phones with them everywhere. Many people even sleep with their phones.


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SMS was created by engineers who wanted a simple messaging system that worked on mobile phones. The first SMS was sent in And today, text messages have become a global addiction.

ROI Showdown: SMS Marketing vs. Email Marketing

Now SMS is finding its way to businesses who are looking for a simple, fast, and effective way to communicate with their customers. SMS has a vast global reach. Phone carriers exist in almost every country in the world. People actually read text messages. In fact, more than 90 percent of people read a text message within the first three minutes of receiving it, according to MobileSQUARED , a mobile research firm.


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SMS is precise and to the point. When you only have characters to work with, you learn how to become economical with words.